In 2010 Jaguar launched their new XJ Sedan. A live performance by a troupe of hoop dancers was choreographed to mark the reveal at the the Shanghai Auto Show.

I was responsible for the design and animation of the visuals which played during the reveal. The concept was simple: two dynamic hoops which played off one another, to the rhythm of the hoop dancers on stage.
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Agency: Imagination
Art Director: Jeremy Hofmeister Mac Lynn / Jiri Bures