Ford required a brand film to accompany it's new Fiesta at the Frankfurt Motor Show in 2008.

Up until that point all of Ford's film branding involved computer-generated 'Kinetic Lines' trailing around the cars. The concept for this film was to recreate these lines as a real phenomenon rather than CGI.

The car was filmed in a studio in front of a wall of 'Versatube', a type of LED running in horizontal strips. I created a variety of animations to play on the walls designed to create a sense of movement when reflected in the car's bodywork.
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Agency: Imagination
Art Director: Kevin Palmer